The brand KHUSTYNA, in collaboration with renowned Ukrainian artist Hanna Kryvolap, unveils the new silk scarf collection “Luminescence.” Iconic artworks, transferred onto silk accessories, form a multilayered statement about Ukrainian identity and the ability to find light even in the darkest of times.
The name “Luminescence” refers to the phenomenon of cold glow — light that becomes visible in complete darkness. According to the brand’s team, this image is the perfect metaphor for Ukraine: a light that continues to radiate from our hearts, despite the physical absence of electricity.
The collection is based on works from the series “Involvement,” “Ribbons,” “Dynamics of Galician Baroque,” and “Light Through Darkness” (also known as “Blackouts”), created as an artistic reflection on the experience of massive attacks and energy terror.
“In my ‘Blackouts’ series, I submerge the city in darkness but always leave accents of light. I believe light will prevail. These dark times have made us even more resilient and courageous as a nation. They also remind me of the cities of my childhood, where there wasn’t so much illumination — a kind of romantic, childlike perception of the world,” says Hanna Kryvolap. “It is very important to me that everyone who touches this collection feels hope.”
For the artist, identity has always been central to her work. Today, she emphasizes that art must carry not only beauty but also meaning.
“Our art is our identity,” Kryvolap notes. “Right now, culture and art have become a resource for people — a space to regain strength and understand who we are. This is our cultural front.”
The collection becomes a bridge between everyday life and fine art — a call to inner strength. Hanna Kryvolap shares a personal story about how art helps preserve the ability to create when reality feels overwhelming:
“Once, after a very severe attack on Kyiv, I decided: when the air raid ends, I will go to the studio and paint. And I created one of my brightest and lightest ‘Kyiv Horizons.’ We cannot allow the ground to be pulled from under our feet. For me, art — and color itself — is a source of vitality and hope for the future.”
The collection also serves an important mission internationally. As the artist emphasizes, being a creator today means taking responsibility — and art becomes a powerful instrument of diplomacy.
“We must show the world that Ukraine is extraordinary, that we have not only history but also vibrant, diverse contemporary art. Since the beginning of the war, businesses have started integrating with art much more actively, seeking not only to support it as a resource, but because art is our identity. Everyone benefits from this — because, unfortunately, our art is still undervalued.
On global auctions, works by Ukrainian artists rank around 50th, somewhere between Serbia and Belarus. Meanwhile, for example, our Polish neighbors have pieces valued around 80 million. And our enemy presents Malevich starting from 20 thousand and sells him as a Russian artist.
Business must be involved in developing art and culture overall. It strengthens the global image of Ukraine.”
Hanna Kryvolap promotes Ukrainian art not only through her own works but also through the creations of other artists. Her company Vivid Fusion is a global hub for Ukrainian art, helping it travel across Ukraine and the world.
The “Luminescence” collection is now available for viewing and purchase at KHUSTYNA.COM and at the brand’s corner on the 3rd floor of TSUM Kyiv.