KHUSTYNA released a New Scarf Collection through a Theatrical Performance
On December 12, the KHUSTYNA brand introduced its new collection of silk scarves, "ARTNATION," by organizing a true theatrical performance in collaboration with the Theater on Podil at TSUM (Central Department Store).
The evening's main star was Iryna Hryshchenko, an Ukrainian actress from the Theater on Podil, who showcased the new scarf designs through a monologue by her character from the play "Snow in April."
The collection is a sort of ode to art, which provides strength and unity in times when each of us seeks solace in beauty. People have started visiting exhibitions, concerts, and theatrical performances more frequently, rediscovering various forms of art. This passion and search for new emotions form the foundation of the new collection.
"ARTNATION" consists of five designs, created in collaboration with artist Olyana Moroz. Each scarf is dedicated to a specific form of art:
- Music
- Poetry
- Architecture
- Dance
A special place in the collection belongs to the exclusive Christmas design, "Shchedryk." This is a musical image of Ukrainian Christmas, touching hearts around the world.
The presentation also featured a masterclass by a stylist, who demonstrated diverse and unique ways to pair scarves with both casual and festive outfits.
The festive atmosphere of the performance and presentation was enhanced by KHUSTYNA's partners:
- Flowerpot prepared exclusive floral arrangements inspired by the Christmas design "Shchedryk." These elegant arrangements adorn the brand's pop-up zone at TSUM, adding sophistication and a festive vibe.
- Guests at the presentation were treated to sparkling wine by Latinium.
- Voda.ua ensured the comfort of guests by providing water to maintain a cheerful mood throughout the event.
The scarves from the new collection remind us that art is always near, offering not only beauty but also answers to profound questions we seek in life.
The "ARTNATION" collection is exclusively showcased at KHUSTYNA's festive corner on the 3rd floor of TSUM. Visitors can explore the collection up close and choose a scarf that becomes part of their personal story.
